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SM Prime continues to do its share in addressing climate change for the benefit of communities

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  Climate change is one of the most pressing and defining global issues today. It has become imperative for both the public and private sectors to continue to band together to primarily, safeguard the welfare of the people and to step up to strengthen the resilience of the nation. The Philippines currently ranks third globally when it comes to climate change vulnerability. In relation to its geographical location, it is more exposed to altering intensities of climate change manifested through erratic weather systems and natural calamities. The private sector is called upon now more than ever to align with the principles of sustainable development and to take on the same firm stance on environmentally sound practices in its operations. “I constantly encourage the private sector to work closely with the government. This way, we can be more cohesive in our efforts to make more meaningful progress towards a better and sustainable future. As a private enterprise, SM Prime will continue to d

Celebrate #PinoyFreedom at SM Supermalls!

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In anticipation of the 124th anniversary of Philippine Independence, SM Supermalls shares why Independence Day is a pivotal turning point in our history. It is a celebration of our identity as Filipinos. Independence Day represents the core of our beliefs and our identity as Filipinos – a strong and courageous race willing to fight for freedom’s sake. After almost 400 years of colonization, the raising of our flag and the singing of our anthem serves as more than an obligation; it commemorates the heroism embodied by every Filipino who fought for our freedom. This June 12, 2022 at 8:30 am, come in colors of the Philippine flag and head to the SM Supermalls ’ Flag Raising Ceremony as we show love of our country and pay our respects to those who fought to protect it.  It is a celebration of our rich and diverse culture. Each year, the month of June encourages us to exhibit our country’s rich culture in many different ways. Whether it be through food, fashion, or art, all 18 regions acro

ABS-CBN partners with Viu to bring Philippine adaptation of Flower of Evil across 16 markets

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ABS-CBN and Viu ,  PCCW’s leading pan-regional OTT video streaming service, announced today the  expansion of their partnership to adapt the hit South Korean thriller drama Flower of  Evil in 16 markets across Asia, the Middle East and South Africa. This much anticipated series is the first Viu Original Adaptation from the Philippines which stars  Lovi Poe and Piolo Pascual. It will stream simultaneously on Viu 48 hours before its  domestic television broadcast.  ABS-CBN Entertainment’s Chief Operating Officer for Broadcast, Cory Vidanes, and  Viu Philippines ’ Country Manager, Arianne Kader-Cu, shared their excitement for the  series, which will be Lovi’s first Kapamilya teleserye since joining ABS-CBN and  Piolo’s first drama series after four years.  Ms Arianne said, “Testament to our commitment to bringing the best premium Asian  entertainment to Viu-ers, we are happy to work with ABS-CBN once again to bring  the Philippine adaptation of Flower of Evil to all of Viu ’s 16 markets

The significance of Community-based Disaster Risk Reduction and Management

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Artist's illustration of SM's rainwater collection facility in 22 SM Malls nationwide. A person’s safety during calamities is mainly dependent on their community’s disaster preparedness. No matter how ready they are for all possible catastrophic scenarios, every bit of preparation can go down the drain if their community cannot respond effectively to such events. It is why a community-based disaster risk reduction and management plan (CBDRRMP) is essential. It places the responsibility of being prepared for calamities and other emergencies on the community as a whole, ensuring that organizations, households and individuals can work together in making their community more resilient in the face of disaster. CBDRRMP is important, especially for countries highly vulnerable to disasters, such as the Philippines. Situated within the Pacific Ring of Fire and typhoon belt, the Philippines is frequented by earthquakes and volcanic eruptions and typhoons respectively. The country ranked

Discover a new side of Nadine Lustre, Yassi Pressman & Rei Germar in the latest OPPO TVC

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The global smart device brand OPPO recently unveiled their newest TVC, featuring multidimensional personalities who are known to push the boundaries in their respective crafts: Nadine Lustre, Yassi Pressman and Rei Germar. Throughout the video, the three women showed they’re not just one-trick ponies - they can do it all!   Vlogger and content creator Rei Germar kicked off the video revealing her inner thrill-seeker. Known for her fashion inspirations, this time Rei was shown as a daring go-getter, drifting and doing car tricks behind the wheel.   Meanwhile, entertainer and entrepreneur Yassi Pressman who, throughout her career, has graced the stage with her show-stopping dance moves, unveiled her classical ballet training to show her elegance.   Finally, multihyphenate Nadine Lustre took on the world, rounding up the video in the heart of Paris. Dressed in head-turning pieces representing how she can pull off any style and conquer any role, Nadine sashayed across the French capital’s

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